Couple Leaves ₹1.5 Crore Job in New Zealand to Launch Affordable Tech Startup
Founded in 2024 by Ashish Tanwar and his wife Yanika Takkar, Ayarise Tech Matrix is redefining IT services with its affordable solutions. Based in India, with growing operations in New Zealand and Australia, the startup aims to revolutionize how businesses leverage technology.
Ashish Tanwar, previously earning ₹1.5 crore in New Zealand, faced a difficult decision. Amidst a recession and health issues affecting him and his wife, the couple decided to return to India for better healthcare and a fresh start.
“Returning to India had been on our minds for over two years, but it was only when our health deteriorated that we took the leap. Access to healthcare here is crucial for us,” Ashish, 31, told Startup Pedia.
With a decade of experience in IT consulting, Ashish, along with Yanika—a finance consultant—founded Ayarise Tech Matrix in June 2024.
Ayarise Tech Matrix
The Vision
Ayarise Tech Matrix offers a range of IT services, including cloud solutions, business automation, and CRM integration. By focusing on tailored services and leveraging a decade of combined consulting experience, Ayarise helps businesses streamline operations and drive growth.
“We prioritize client success over just technology. Unlike traditional firms, we offer a comprehensive digital transformation and automation service that sets us apart as a trusted partner,” said Ashish.
Expertise and Innovation
The startup’s team, consisting of skilled freelancers from India and New Zealand, brings over 40 certifications, including Salesforce and HubSpot. Ashish’s recognition as a Salesforce Marketing Champion underscores their expertise.
Ayarise’s unique approach involves offering ongoing support and customized solutions, differentiating it from firms that typically abandon clients post-training. Their service packages—Crawl, Walk, and Run—guide businesses from initial tech adoption to full operational efficiency.
Cost-Efficient Solutions
Ayarise Tech Matrix’s biogas generator, powered by methane from cow dung, saves the company ₹2.5 lakh to ₹3 lakh in monthly electricity costs. This innovation, initially costing ₹66 lakh to develop, is now produced for ₹27 lakh, reflecting their commitment to efficiency.
Growth and Future Plans
With an investment of about ₹1 crore, Ashish and Yanika have already secured six clients. Ayarise plans to expand its team and client base, targeting a pipeline worth $2 million over the next year. They also aim to strengthen partnerships with major tech brands.
FAQ
What is Ayarise Tech Matrix?
Ayarise Tech Matrix is a tech startup founded in June 2024 by Ashish Tanwar and Yanika Takkar, specializing in affordable IT services.
What services does Ayarise Tech Matrix offer?
They provide business automation, Salesforce implementation, HubSpot integration, and CRM solutions, focusing on streamlining business operations.
Where is Ayarise Tech Matrix based?
The startup is based in Delhi, India, with expanding operations in New Zealand and Australia.
What is Ayarise Tech Matrix’s mission?
Their mission is to deliver affordable, efficient IT solutions that help businesses optimize their operations and achieve growth.
How can I contact Ayarise Tech Matrix?
Reach out through their website contact form or email at info@ayarisetechmatrix.com.
What sets Ayarise Tech Matrix apart from other IT firms?
Their commitment to affordability, transparency, and personalized service ensures clients receive the best solutions at competitive prices.
Can Ayarise Tech Matrix assist with digital marketing?
Yes, they offer digital marketing services including email campaigns, social media management, and marketing automation.