Shobitam, the renowned fashion brand, has announced the acquisition of IsadoraLife, a leading name in the ready-to-wear saree industry. This strategic move aims to expand Shobitam’s product offerings and strengthen its position in the ethnic wear market.
Shobitam Acquires IsadoraLife, the Largest Player in the Ready-to-Wear Saree Market, Aims for Global Expansion
Shobitam Acquires IsadoraLife
Shobitam, a global leader in D2C ethnic fashion and one of the fastest-growing brands in the industry, proudly announces its strategic acquisition of IsadoraLife, the largest brand in the ready-to-wear saree market. This move aims to make India’s sarees accessible to Gen Z and global audiences, bringing the traditional attire to a broader demographic.
A Strategic Partnership
The partnership between Shobitam and IsadoraLife is set to enhance the accessibility and appeal of sarees worldwide. This collaboration addresses the challenges of saree draping, making it easier for younger consumers and those unfamiliar with the attire to embrace it. The union of these two women-led startups brings together the expertise of Aparna Thyagarajan, Co-founder of Shobitam, and Neha Tandon Sharma, Founder of IsadoraLife, to revolutionize the saree industry both in India and globally.
Innovative Growth and Expansion
This acquisition marks the beginning of significant investments aimed at innovation in the ready-to-wear saree market. Shobitam plans to utilize its existing global presence and distribution network to accelerate the demand for IsadoraLife’s products. The partnership will focus on three key value propositions: expanding into fast-moving global markets, enhancing customer satisfaction, and building the potential of the saree with innovative, easy-to-drape designs tailored for Gen Z.
IsadoraLife’s workforce, composed entirely of women and including over 45 talented artisans in Raipur, India, underscores their commitment to diversity in the industry. This collaboration aims to deliver the best products and customer experiences, further strengthening Shobitam’s position in ethnic fashion.
Leaders’ Vision
Aparna Thyagarajan, Co-founder & Chief Product Officer at Shobitam, stated, “It’s gratifying to see sarees gain momentum, but we often hear about the challenge of draping. Our acquisition of IsadoraLife aims to bridge this gap, allowing more women globally to embrace the elegant saree and take pride in being part of the Saree Revolution. Together, Shobitam and IsadoraLife are poised to strengthen ethnic fashion globally and drive growth in India’s fashion startup ecosystem.”
Neha Tandon Sharma, Founder & CEO of IsadoraLife, expressed excitement about the partnership, stating, “This collaboration with Shobitam comes at a crucial time when Indian fashion is transitioning, with sarees being seen as both traditional and contemporary wear. It is the epitome of clothing for Indian women, and this partnership will drive growth and acceptance of sarees like never before.”
About Shobitam
Founded by fashion enthusiasts and sisters Aparna and Ambika, Shobitam is dedicated to building a world-class ethnic fashion brand that is elegant, affordable, and globally accessible. With a mission to promote Indian craftsmanship and empower artisans, Shobitam has garnered praise for its unique collections, winning several industry awards and receiving over 9000+ 5-star customer reviews.
Conclusion
The acquisition of IsadoraLife by Shobitam marks a new chapter in the ethnic fashion industry, uniting two brands dedicated to enhancing the saree-wearing experience. This partnership aims to make sarees a staple in wardrobes across India and the world, celebrating the elegance and timelessness of this traditional attire.