Launched in 2021, CITTA is the brainchild of a Pune-based mother-daughter-son trio: Monisha Sharma, Akanksha Sharma, and Tanay Sharma. CITTA is a premium, natural bath and skincare brand for babies.
At just 22 years old, Akanksha Sharma returned to India in 2021 after studying Apparel Industry Management at the Fashion Institute of Design & Merchandising in Los Angeles. Despite having the opportunity to join her family’s thriving business, The Lexicon Group, in a high position, she chose a more challenging path—starting her own venture from scratch.
“We realized there was a gap in the market for safe, high-quality skincare products for babies,” Akanksha explained. After extensive research and development, she teamed up with her mother, Monisha, to launch CITTA.
CITTA offers a range of natural and thoughtfully crafted skincare products for babies, kids, and adults. These products include moisturizers, massage oil, body wash, talc-free baby powder, shampoo, and diaper rash cream, all inspired by traditional Indian remedies and modern science.
The startup initially launched with five products and sold them through its official website. Over time, CITTA expanded to e-commerce platforms like Amazon and Flipkart and ventured into retail across major cities like Mumbai, Pune, Bangalore, and Ahmedabad. Tanay Sharma, Akanksha’s brother, joined the company after completing his studies at the University of Toronto and now oversees retail operations and logistics, allowing Akanksha to focus on marketing and online sales.
CITTA’s financial journey has been one of steady growth. From April 2021 to December 2021, the brand achieved sales of around ₹30 lakh. Over the next three fiscal years, the brand generated about ₹70 lakh annually. In the current fiscal year, CITTA expects 150% growth, targeting over ₹1.5 crore in revenue, with plans to reach ₹3-5 crore in the following year.
The brand is also set to expand its product line to include adult skincare, starting with body care, and aims to broaden its reach both within India and internationally.
FAQs:
- What is the CITTA brand?
CITTA is a premium natural bath and skincare brand based in Pune, India. It offers a range of natural, gentle, and toxin-free products for babies, kids, and adults, blending traditional Indian remedies with modern science. - Who are the co-founders of CITTA?
The co-founders are Akanksha Sharma, Monisha Sharma, and Tanay Sharma. - Where can I find CITTA products?
CITTA products are available on its official website and through e-commerce platforms like Amazon, Flipkart, and Firstcry. - What products does CITTA sell?
CITTA offers moisturizers, massage oil, body wash, talc-free baby powder, shampoo, diaper rash cream, and more.