In the dynamic world of haircare, Arata stands out as a pioneering force, dedicated to crafting a diverse range of products using only natural ingredients. Founded by visionaries Dhruv Bhasin and Dhruv Madhok, Arata is on a mission to revolutionize the industry by harnessing nature’s most potent elements.
Commitment to Natural Ingredients and Diverse Hair Needs
Arata offers a comprehensive product lineup designed to address various hair types, including curly, frizzy, and short styles. The brand’s commitment to quality is matched by its goal to become India’s leading high-performance haircare brand. Arata’s promise is to deliver effective haircare solutions while maintaining the integrity of its natural ingredients.
Showcased Success on Shark Tank India
Arata’s innovative approach and dedication to sustainability were highlighted on Shark Tank India Season 3. Founders Dhruv Bhasin and Dhruv Madhok captivated the audience with a creative skit that showcased their unique use of natural ingredients. Their compelling presentation resonated with viewers and contributed to their rapidly expanding customer base of over 800,000 individuals.
During their Shark Tank pitch, Arata stood out for its ethical approach and robust business model. The company sought ₹1 crore for a 1.25% equity stake, valuing it at ₹80 crore. The pitch drew interest from Sharks Vineeta Singh and Aman Gupta, with Namita Thapar conducting a detailed analysis leading to a strategic investment. Arata ultimately secured ₹1 crore for a 1.33% equity stake and an additional 0.67% in Advisory Equity from Namita Thapar and Vineeta Singh.
Join the Natural Haircare Revolution with Arata
Discover the transformative power of Arata’s natural haircare products. Combining quality, effectiveness, and sustainability, Arata offers solutions for frizz, curls, and maintaining healthy short hair. Embrace the Arata revolution and experience how nature can elevate your haircare routine.