Four Key Drivers for Accelerating SaaS Business Growth
Every business aspires to rapidly achieve success, but not everyone will benefit from your product. It’s crucial to focus on the right audience and avoid spreading yourself too thin. As leaders, it’s essential to refine your key drivers and KPIs early to ensure success. After more than a year of experience with Truepush, I’ve identified four fundamental factors that have significantly accelerated our growth.
1. Develop a Strong Content Marketing Strategy
A robust content marketing strategy is vital for engaging your audience. This involves creating and managing various forms of media—text, audio, video, and images—that resonate with your target audience. Start with basic content, such as text, but expand to other formats to reach a broader audience. Here’s how we approach it at Truepush:

- Experimentation: Test different approaches to website content and optimization.
- Blog Content: Craft engaging titles and content that highlight the problems your product solves, like “How Using Push Notifications Can Boost Your Brand” and “Increasing Your Ecommerce Conversion With Push Notifications.”
- Optimization: Use internal linking to enhance page depth and incorporate FAQs, how-to guides, and integration guides to support tool adoption and reduce reliance on subject matter experts.
- White Papers: Create detailed reports on complex issues based on your experience and client feedback.
2. Build a Stellar SEO and Web Analytics Team

Effective SEO practices are crucial for driving traffic to your website. Utilize tools like Google Analytics, SEMrush, Ahrefs, Diib, Webmaster Tools, and Moz to measure SEO success and optimize your strategy:
- Article Submission: Leverage forums and platforms like Quora for article submission to gain traction.
- On-Page SEO: Optimize title tags, content, internal links, and URLs.
- Keyword Ranking: Focus on top keywords and integrate them naturally into your content to enhance visibility without overstuffing.
- Resolve Discrepancies: Address unwanted links and other website issues to maintain a healthy SEO profile.
3. Prioritize Customer Retention and Engagement
Maintaining customer satisfaction and engagement is crucial for long-term success:
- Customer Support: Ensure quick response times for support inquiries—ideally within 5 minutes—to build trust.
- Onboarding and Training: Streamline onboarding with easy-to-follow demonstrations and robust training modules.
- Feedback and Interaction: Engage with customers through feedback channels and incorporate their suggestions into your product roadmap. Host webinars and create WhatsApp groups for active client communication.

4. Implement a Strategic Partnership, Demand Generation, and PR Plan
Forming strategic partnerships and executing a demand generation and PR plan can drive growth:
- Partnerships: Collaborate with accelerators, media partners, and infrastructure companies to enhance visibility and growth. For example, our partnership with various organizations helped us achieve greater event registrations and subscription growth.
- Demand Generation: Use targeted campaigns and broadcasts to generate quality leads. Reach out via platforms like LinkedIn and leverage podcasts for engagement.
- Public Relations: Maintain a consistent PR strategy by securing media coverage and using audio/video content to increase your brand’s reach across various platforms.

Achievements from July 2019 to July 2020:
- Registrations: Over 20,000, with a peak of 400 registrations in a single day.
- Recognition: Ranked among the Top 10 Notification Companies by G2 and SaaSworthy.
- Notifications Sent: 35 billion.
- Domain Authority: 36, Page Authority: 39.
- Alexa Rank: 1019 (India), 10,293 (Global).
- Ratings: 4.7/5 on G2 and Capterra.

Top Media Coverage: Yourstory, Business Standard, Yahoo Australia, SEMRUSH France, Huffington Post, and more.
Main Clients: Include NASDAQ-listed RCI Hospitality Holdings Inc., leading educational tech portals like Aglasem and GetMyUni, major coupon websites like Grabon, and top news platforms such as Eenadu and HMTVlive.
By focusing on these key drivers, your SaaS business can navigate the path to accelerated growth and sustained success.