Freshworks has introduced Freshworks CRM, a comprehensive platform designed to streamline sales and marketing efforts. This new solution aims to accelerate deal closures and foster long-term customer relationships by providing a unified experience that integrates key sales and marketing functions.
Freshworks Launches Freshworks CRM on Freshworks Neo: A Unified Platform for AI-Driven Sales and Marketing
Freshworks Inc., a leader in customer and employee engagement software, has unveiled Freshworks CRM, a cutting-edge solution designed to enhance sales and marketing efforts with a comprehensive 360-degree view of the customer. This new platform is built on the Freshworks Neo infrastructure, a reimagined digital-first environment that integrates customer data seamlessly for personalized engagement and improved sales outcomes.
Freshworks CRM leverages the power of Freshworks Neo to eliminate data silos and complex toolsets, offering a unified, user-friendly experience. The platform provides out-of-the-box capabilities for managing and utilizing customer data, enhancing lead conversion, and driving sales growth. With Freshworks Neo, businesses can easily create custom environments and extend functionalities with minimal effort, avoiding the traditional challenges of fragmented data systems.
R. “Ray” Wang, Founder and Principal Analyst at Constellation Research, commented, “The industry has long promised a unified customer data platform without delivering. Freshworks Neo marks a significant advancement, organizing vast amounts of customer data from marketing and sales to train AI, ultimately creating a smarter system for business growth.”
Forrester research highlights that 52% of CRM users become dissatisfied after two years due to poor data quality. Freshworks CRM addresses this issue by providing a more granular and relevant data set, leading to more accurate AI predictions and actionable insights. This transformation elevates CRM from a basic data tool to a strategic growth asset, automatically prioritizing deals and enhancing forecasting accuracy.
Mamnoon Hadi Khan, Chief Analytics Officer at Shaw Academy, shared, “Freshworks CRM enables us to track the entire student journey and use AI to tailor their learning experience, ensuring we meet their individual goals.”
The new CRM solution, powered by “Freddy AI,” offers AI-driven insights on a unified dashboard, turning customer data into actionable intelligence that boosts sales and customer experiences. This approach promotes easier adoption among sales teams, addressing a common shortcoming of traditional CRM solutions.
Prakash Ramamurthy, Chief Product Officer at Freshworks, stated, “Freshworks CRM fulfills the promise of a unified CRM solution by integrating AI-driven data and intelligence, putting the customer at the heart of business objectives. Built on the Freshworks Neo platform, it provides a low-code, out-of-the-box experience that empowers businesses worldwide to enhance customer acquisition and retention.”
Freshworks CRM, supported by the Neo platform’s flexible and extensible capabilities, allows businesses to quickly adapt and integrate with external applications. With a suite of tools for customization and more than 1,100 apps available through the Neo marketplace, Freshworks CRM offers unparalleled adaptability for sales, marketing, support, IT, and HR needs.
For more information on Freshworks CRM and the Neo Platform, visit: