In the beauty industry, where sustainability often takes a backseat, Mintree is making waves by emphasizing quality, eco-friendliness, and accessibility. Founded by the visionary Kanikka Dewanii, Mintree isn’t just another skincare brand; it’s leading a movement towards a more ethical and inclusive beauty sector.
Mintree’s core philosophy revolves around the belief that beauty can drive positive change. Committed to offering high-quality, cruelty-free skincare solutions, Mintree aims to challenge traditional beauty norms and promote self-care that benefits both people and the planet.
Kanikka Dewanii’s appearance on Shark Tank India was more than just a pitch—it was a declaration of Mintree’s mission. Highlighting her brand’s vegan, natural, and chemical-free skincare line, Kanikka addressed the shortcomings of conventional beauty treatments by providing a more ethical and luxurious experience.
The Sharks—Vineeta Singh, Azhar Iqubal, Aman Gupta, Peyush Bansal, and Anupam Mittal—were quick to see the potential in Mintree. They delved into aspects such as product quality, growth metrics, and distribution strategies, intrigued by the brand’s innovative approach.
Following rigorous negotiations, Kanikka secured a joint investment from Peyush Bansal and Azhar Iqubal, who offered a combined deal valuing Mintree at INR 90 crores for a 1.5% stake. This partnership promises not only financial support but also valuable expertise to navigate the expanding beauty market.
As Mintree looks to the future, it remains dedicated to making premium skincare accessible to all. By focusing on sustainability, inclusivity, and innovation, Mintree is set to redefine beauty standards and make a lasting impact.
In an era where authenticity and ethical practices are paramount, Mintree exemplifies integrity and sustainable beauty. By aligning quality with ethical values, Mintree isn’t just creating skincare products—it’s empowering people to embrace their natural beauty and live healthier lives. With its forward-thinking approach, Mintree is not only keeping up with beauty trends but is also setting new standards for the industry’s future.