In a market increasingly driven by personalization and sustainability, Nyara Products is making its mark with handcrafted bags and memory blankets that merge practicality with emotion. Based in Hyderabad, this homegrown brand turns everyday utility items into cherished keepsakes—each made with purpose, precision, and a personal touch.
From Jewelry to Jute: The Nyara Story
Nyara Products was founded in 2016 by Apoorva, a trained jewelry designer who relocated from Jaipur to Hyderabad. Faced with limited opportunities in her original field, she decided to channel her creativity into a different form—customized, eco-friendly bags. What started as a passion project with just ₹5,000, an old sewing machine, and a few fabric samples quickly evolved into a growing business.
Her early exhibits gained traction, proving there was a strong demand for thoughtful, reusable bags made from jute, cotton, and non-woven materials. Bootstrapped from day one, Nyara’s growth has been organic—fueled by reinvestment, word-of-mouth, and an unwavering focus on customer satisfaction.
The Memory Blanket Moment
While the brand’s initial product line focused on custom bags, a turning point came when Apoorva created a memory blanket using her daughter’s old clothes. What began as a sentimental gift turned into a viral trend. Within a year, Nyara Products had crafted over 700 memory blankets, each telling a story stitched with nostalgia.
This shift wasn’t just a product innovation—it was a brand evolution. Today, memory blankets form a core part of Nyara’s offerings, allowing customers to preserve precious memories in a tangible, heartfelt way.
Craftsmanship Meets Customization
Nyara’s USP lies in its deep commitment to customization. Whether it’s a corporate order for sustainable bags or a one-of-a-kind baby blanket, every product is tailor-made with premium materials and skilled craftsmanship. The brand’s versatility in material usage and attention to detail continues to attract customers across India and abroad.
Empowering Women, One Stitch at a Time
Currently operated by a close-knit team of four women, Nyara Products stands as a beacon for women-led entrepreneurship. Apoorva’s vision is to expand this team to 50 women in the next five years, creating dignified employment for women, particularly those who are primary breadwinners.
What’s Next
With a loyal customer base and steady growth over the last 18 months, Nyara is now gearing up to scale. Plans are underway to launch a full-fledged e-commerce website by 2025, allowing the brand to streamline orders and expand its reach globally.
From upcycled blankets to eco-conscious bags, Nyara Products isn’t just selling handcrafted items—it’s building a business that empowers, preserves memories, and promotes mindful consumption. In every stitch, there’s a story—and at Nyara, those stories are just getting started.