Startup Story of Nykaa.com
Started: 2012
Founder: Falguni Nayar
Industry: E-commerce
Valuation: $750 Million
Nykaa is one of India’s successful startups, offering a wide range of beauty and wellness products for both men and women. The platform also provides comprehensive content, including product reviews, beauty how-to videos, expert articles, and e-beauty magazines.
Nykaa ensures a seamless distribution experience by sourcing products directly from manufacturers. The name “Nykaa” is derived from the Sanskrit word ‘Nayaka,’ meaning one in the spotlight or an actress. Nykaa’s primary mission is to celebrate the star in every woman and to be her trusted partner.