In the dynamic world of Shark Tank India, where innovation meets investment, entrepreneur Anuva Kakkar took center stage with her brand, Tiggle, ready to transform the hot chocolate landscape. Launched in April 2021, with a background in BBA, content writing, and marketing, Anuva aimed to elevate the hot chocolate experience with her distinctive blends that promised more than just comfort.
Entering the Shark Tank arena, Anuva delivered a compelling pitch for Tiggle, seeking ₹50 lakh for a 5% equity stake. She impressed the Sharks with her blend of enthusiasm and strategic vision, though they challenged her on Tiggle’s market positioning and unique value in the competitive chocolate industry.
Against the backdrop of intense scrutiny, Tiggle secured a standout deal—₹50 lakh for 20% equity, plus a 2% royalty until the ₹1 crore mark, thanks to investors Peyush Bansal and Amit Jain. This partnership not only provided crucial capital but also brought invaluable mentorship to help scale Tiggle.
With this backing, Tiggle quickly gained popularity among chocolate enthusiasts across India. Each blend, made from premium cocoa sourced directly from Tamil Nadu, offers a unique flavor experience that redefines traditional hot chocolate.
As Tiggle continues to expand, Anuva remains committed to innovation and maintaining high quality. With a supportive team and a thriving market for premium chocolate, Tiggle is poised to make a significant impact.
Tiggle’s journey from a startup to a Shark Tank India sensation is a testament to the power of passion and entrepreneurial spirit. Anuva Kakkar and her brand are not just selling hot chocolate; they’re creating a distinctive experience, proving that a simple concept can become a trendsetter with the right mix of creativity and business acumen.