Turms: Securing a Strategic Deal on Shark Tank India Season 3
In the competitive world of business, seizing rare opportunities requires sharp focus. For Turms, an innovative apparel startup, this was evident on Shark Tank India Season 3. Turms not only captivated the sharks but also secured a transformative investment that reverberated across the entrepreneurial landscape.
Turms stands out from the crowd as a pioneer in intelligent apparel. By integrating advanced technology, Turms offers products designed to enhance daily life. Their range includes stain-resistant shirts and jeans that remain fresh for 30 days without washing—redefining expectations in clothing.
Founder Surender Singh Rajpurohit presented Turms with a compelling vision for the future of smart apparel. The brand’s unique features, including anti-stain, antibacterial, and anti-odor properties, had already gained consumer interest. However, it was Surender’s persuasive pitch that truly engaged the sharks, showcasing the promising potential of Turms.
At the heart of Turms’ innovation is its proprietary hydrophobic technology, which endows its garments with remarkable functionality. This technology not only extends the lifespan of clothing but also supports eco-friendly practices by minimizing the need for frequent washing.
The pivotal moment came when Azhar Iqubal, founder and CEO of Inshorts, made a decisive offer: INR 1.2 crores for a 4% stake in Turms, valuing the company at INR 30 crores.
For Surender and Turms, securing Azhar’s investment was more than a financial boost—it was a validation of their commitment to innovation and excellence. With Azhar’s expertise, Turms is poised to make a significant impact on the fashion industry.
Following their Shark Tank appearance, Turms is entering a new phase of growth and expansion. Armed with fresh capital and refined market strategies, Turms is ready to challenge traditional fashion norms on a global scale.
Turms’ experience on Shark Tank India was not just an investment pitch but a defining moment in its journey. With Azhar’s support and the insights gained from the sharks, Turms is well-positioned to revolutionize the apparel industry by blending technology with fashion, proving that the best business deals are those that offer mutual benefits.