In today’s social media-driven world, WYLD made waves on Shark Tank India with a groundbreaking approach to monetization. Founded by Dishant Sanghvi, Rij Eappen, and Yash Sakhlecha, WYLD introduced a novel concept that captivated both investors and viewers across the country.
Empowering Digital Natives with Innovative Monetization
WYLD isn’t just another social platform; it’s a game-changer for users looking to monetize their online presence. Aimed at the vibrant 18 to 30-year-old demographic, WYLD provides tools for influencers, content creators, and engaged consumers to turn their social media interactions into tangible earnings. By promoting genuine engagement and authenticity, WYLD transforms everyday social media activity into lucrative opportunities.
The WYLD Card: Revolutionizing Social Rewards
At the heart of WYLD’s innovation is the WYLD Card, a VISA-powered payment method that offers users enticing cashback rewards. By sharing their shopping experiences on platforms like Instagram, users can earn 30% to 100% cashback, directly linking their social actions to financial benefits. This approach not only drives active participation but also fosters a stronger sense of community among users.
Strategic Investment Fuels Expansion
During a standout Shark Tank session, Anupam Mittal, CEO of Shaadi.com, saw WYLD’s disruptive potential and became a key investor. He committed ₹90 lakh for a 1.5% equity stake, valuing WYLD at ₹6 crore. Mittal praised WYLD’s innovative model and the team’s dedication, seeing them as crucial for future growth and transformation in influencer marketing.
WYLD’s Promising Trajectory
Since its launch in July 2023, WYLD has quickly expanded its content library to over 1,500 pieces, amassing more than 4 million views. With a current valuation of ₹12 crore, WYLD is poised to redefine social media monetization in India and beyond.
Setting New Standards in Social Commerce
WYLD is leading the way in social commerce, where every interaction—be it a like, share, or post—can result in real financial rewards. By integrating social influence with monetary gains, WYLD is not only reshaping the digital marketing landscape but also redefining the value of social interactions.
With its innovative platform and strategic vision, WYLD is set to continue its upward trajectory, proving that the future of social media monetization is both bright and profitable. As it navigates the evolving digital space, WYLD is set to redefine what it means to be socially and financially astute in the digital age.